Businesses on Social Media

 For this week's post I chose to explore Cafe Yumm's online communication and presence. 

Cafe Yumm is a restaurant based on elevating rice and beans, with their own trademarked signature sauce. They have locations throughout Oregon, including ones in Portland, Corvallis and Eugene. The company does a good job communicating online in terms of having a clear efficient website. It looks updated with a recent new menu item to try. They also have social media, in which customers can tag them - perhaps using their sauce in their own recipes. Cafe Yumm's Instagram reposts these stories to their own, which is a great way to show appreciation and create an online dialogue and community. 

On their website at the top there is the option to see menu and locations. In the center is the new menu item, which rotates with other images of different popular menu items. On the bottom is different sections labelled "Seed", "Flame", "Bowl" and "Life" where there are options to read about the company, access social media, look at the menu/catering options and even at employment. I wish this was further at the top so I could look into this firstly as it gets a little lost underneath the large images of food items. 

I do think the business communicates an identity online. They allow quick easy access to social media like Instagram, Twitter and Facebook. They also have on their website orange and red colors, which are used in their logo and branding. This site seems consistent with or a continuation of their identity as a store in person. 

In terms of improvement, the "contact us" page only has two options - to give feedback or make a request. These are two great options but perhaps if there was a forum for general questions to be asked that would be more beneficial. Similarly, listing locations and their phone numbers in this place would be helpful in contacting each individual business.